1. INTEGRITY & QUALITY
For us, integrity means being in alignment in both word and deed. We walk our talk in everything from marketing to conflict resolution. Ensuring our products are of the best quality we know how to offer is an extension of integrity for us.
2. DELIGHT & BALANCE
“Rasa”, in its essence, means “to delight in existence.” That sentiment—finding delight & beauty in the littlest things—elevates life to its most vibrant, and is most accessible from a state of balance. Rasa Koffee™ helps bring balance to your body & mind; and as a company, we also prioritize balance: between work & rest, growth & ease, striving & allowing.
3. WELLNESS & VITALITY
I often joke that I aim to “heal the world, one adrenal at a time.” Health is truly wealth, and we see vitality as a symbol of the glow of aliveness we can attain at any age when we are healthy. Whether we’re a marathon runner or spend our days in a wheelchair, vitality is something we can enhance and celebrate.
4. SUSTAINABILITY & HARMONY
You’ve got to have your head under a rock to not know that our health depends on the health of the earth. At every stage of our business, from sourcing (especially chaga!), to packaging, to how and what we market, we choose Earth first, especially when it’s not easy. Harmony with Earth = harmony with ourselves. We also prioritize harmony in all our business & personal relationships, & do our best to practice Conscious Leadership & Non-Violent Communication in all we do.
5. INNOVATION & DISRUPTION
Ah, the fun part. Creation through destruction. We see that in order to make way for the new, the old has got to give a little. Old habits, old beliefs, old systems. We pride ourselves on innovating new products that meet the evolving needs of an evolving species, and have the potential to disrupt behemoth industries and daily habits we take for granted—replacing them with life-giving alternatives.